About Amberheart

Amberheart is an independent professional and proactive charity focused on creating programs in breast cancer education and early detection. By conducting activities targeted towards on the promoting pro-health habits, disease awareness and the role of prevention, for the past seven years, Amberheart strives to modify unfavorable indices of incidence, mortality and morbidity of the disease.

The organization develops teaching techniques and materials as well as program curricula that are utilized during seminars, workshops, and courses. Making an effort to reach the largest possible groups of participants, Amberheart also organizes conferences for health care providers both nationally and internationally. Because of its professional background, Amberheart is engaged in community oriented research as well as scientific cooperation on breast cancer.

The ultimate goals of the organization are the development of unified standards, based on up to date knowledge, for educational programs, and the creation of practically verified models for prevention programs. Contrary to other organizations, which utilize fear appeals to promote cancer screening in social marketing and to persuade preventive behaviours, Amberheart  encourages the public at large to adopt a conscious approach to screening procedures and fighting for each and every life before it is needlessly lost to breast cancer. To accomplish these goals we listen to the fears, requests and ambitions of women at large and those affected by the disease, as well as to medical professionals, adjusting our programs accordingly. Amberheart also tries to convey the concerns of all interested parties to health care policy makers in order to draw their attention to the most urgent problems.